Thursday 29 November 2012

Multichannel retail - IRX 2013 - get your early bird exhibitor rates now!

http://www.stjohnpatrick.com/internet_retailing_enews/vendors/header-banner4.jpg

IRX 2013 – last chance to take advantage of early bird exhibitor rates

Taking place on 21st & 22nd March at the Birmingham NEC, IRX will showcase the leading suppliers to the online and multichannel retail sector.

Latest exhibitors include:

Adestra, Ampliance, Annica, Avail Intelligence, BISL, Borderlinx, Bray Solutions, Bronto, Bubbles, Celebros, Certona, Channel Advisor, City Sprint, Clicktale, Colony Commerce, Credit Call, Crimson Wing, Diamond Pack, DHL, Easypak, Emailcenter, EME Digital, Etail Systems, Fastway, Feefo, Fact Finder, ITB, Kabbage, Keystone Sofware, Kite Packaging, Kount, Liquid Shop, Liveperson, Mainline Flatpack, Metapack, Nanorep, NCR, New Voice Media, Ogone, Owned It, Panotec, Peerius, PayPal, Priam Software, Prism, Pure 360, Red Rocket, Rich Relevance, SagePay, Sanderson, Searchlabs, Seller Express, Shutl, SLI Systems, Strategy Internet Marketing, Wirecard and WorldPay

With an estimated 5,000 visitors and more than 150 exhibitors, IRX will be the UK’s largest exhibition and conference for the online retail sector.

The early bird pricing is only available until the 6th December so act now to take advantage of the special low rates.

Earlybird rates:
Shell scheme £395 per sqm
Space only - £375 per sqm

Rates from 7th December onwards:
Shell scheme - £495 per sqm
Space only - £475 per sqm

To take advantage of the early bird rates please contact the sales team as soon as possible on 020 7933 8999.

For more information about the exhibitor and sponsorship opportunities available please contact me as below for a media pack.

Kind regards

Andy James
020 7933 8999
andy.james@internetretailing.net
www.internetretailingexpo.com

Wednesday 28 November 2012

Get your success story, new product launch, new appointments articles etc. loaded into this site and seven others

Your Post is Ready

Get your success story, product launch, appointments etc. loaded into this site and seven others.

Will Corry 01784 434 412 will@themarketingblog.co.uk   Call today - your time will be very well spent.

New Age of Participation Exclusive Interview with Daina Middleton, Global CEO of Performics | TheMarketingblog

“In this new Age of Participation, you must get customers to participate in order to achieve results” / Daina Middleton,Global CEO of Performics

by Will Corry on November 29, 2012 in Advertising, Apps & Software, Business, CRM, Ecommerce, Email Marketing, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, QR Codes, Retail, Search Marketing, Special Issue, Twitter, Websites
A Marketingblog Exclusive
Five questions interview with Daina Middleton, Global CEO of Performics
A pioneer in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the Global CEO of Performics, the performance marketing division of Publicis Groupe.
As one of the largest and oldest search and performance media agencies, Performics delivers performance marketing solutions and solid results for a list of blue chip clients through smart innovation and solving complex challenges.
Read more »

Digital campaign drives 44% of sales online for exclusive Debenhams shoe collection / STEEL London | TheMarketingblog

Digital campaign drives 44% of sales online for exclusive Debenhams shoe collection / STEEL London

by Will Corry on November 28, 2012 in Apps, Apps & Software, Events, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile, Mobile Marketing, Online Advertising, Pinterest, Retail, Retail News, Twitter

STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’

London, 28 November, 2012: a digital campaign for the launch of Debenhams’ exclusive new UK shoe collection has won the award for best ‘Digital Media Strategy’ at the prestigious DADI Awards.

The ‘Call it Spring’ campaign, created by digital marketing agency STEEL London, incorporated social media, online display advertising and email.  This was a first for Debenhams and it proved to be incredibly successful; achieving awareness, engagement and sales – all on a very limited budget

The campaign resulted in online accounting for 44% of the total shoe collection sales – worth £19,000 – and generated almost 36,300 unique visits directly from the emails and online ads. It also earned STEEL a nomination for the DADI Awards ‘Digital Agency Team of the Year’.

An email campaign was designed to make subscribers aware of the launch, drive them to a photo competition page, feature products and encourage customers to buy. Debenhams’ Facebook page received 35,000+ ‘Likes’, increasing the fan base to over 100,000.

A dedicated Facebook tab with ‘Like-Gate’ was created that led to a Best.Captured.Moments photo competition and gallery where customers were invited to share photos for a chance to win £1,000 to spend on the collection. The page received 947 photo entries.

The campaign aim was to create an expansive, impactful and engaging launch that reinforced brand perception, raised awareness, increased online sales and grew Debenhams’ Facebook fan base.

The judges explain: “STEEL created a highly successful multi-channel campaign which met Debenhams’ objectives for increased brand awareness, social engagement and to drive sales for the new product line. Through researching the key customer groups, determining the most successful method of engaging them and devising an overarching creative strategy across all digital channels.”

Brandy Gillespie, Online Marketing Manager, Debenhams says: “STEEL immersed themselves in the ‘Call it Spring’ DNA and took a customer focused approach when developing the integrated multi-channel campaign strategy. The creative is strong and inspirational while showcasing the affordability of the product through every channel. We are extremely excited about the success of the ‘Call it Spring’ campaign launch.”

Andy Hinder, STEEL’s CEO, says: “As a product category, shoes are particularly difficult to sell online so for the campaign to have driven almost half of the sales online is practically unheard of. It shows retailers how effective the digital mix can be in generating sales and that online is a viable sales channel for all fashion product lines.”

 

 

For more information:

Alex Burmaster, Meteor Public Relations, T: 020 3544 3570

About STEEL London:
STEEL is an integrated digital marketing agency specialising in digital planning and strategy, eCRM, web and mobile development, social media and display creative. STEEL’s mantra is ‘smart digital thinking’ and works from the basis that consumers see brands not channels. Follow on Twitter: @STEEL_London

 

Tags: , , , , , , , , , , , , , , Print article

London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’ / STEEL London

Digital campaign drives 44% of sales online for exclusive Debenhams shoe collection / STEEL London by Will Corry on November 28, 2012 in Apps, Apps & Software, Events, Events & Awards, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile, Mobile Marketing, Online Advertising, Pinterest, Retail, Retail News, Twitter STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’ London, 28 November, 2012: a digital campaign for the launch of Debenhams’ exclusive new UK shoe collection has won the award for best ‘Digital Media Strategy’ at the prestigious DADI Awards. The ‘Call it Spring’ campaign, created by digital marketing agency STEEL London, incorporated social media, online display advertising and email.  This was a first for Debenhams and it proved to be incredibly successful; achieving awareness, engagement and sales – all on a very limited budget The campaign resulted in online accounting for 44% of the total shoe collection sales – worth £19,000 – and generated almost 36,300 unique visits directly from the emails and online ads. It also earned STEEL a nomination for the DADI Awards ‘Digital Agency Team of the Year’. An email campaign was designed to make subscribers aware of the launch, drive them to a photo competition page, feature products and encourage customers to buy. Debenhams’ Facebook page received 35,000+ ‘Likes’, increasing the fan base to over 100,000. A dedicated Facebook tab with ‘Like-Gate’ was created that led to a Best.Captured.Moments photo competition and gallery where customers were invited to share photos for a chance to win £1,000 to spend on the collection. The page received 947 photo entries. The campaign aim was to create an expansive, impactful and engaging launch that reinforced brand perception, raised awareness, increased online sales and grew Debenhams’ Facebook fan base. The judges explain: “STEEL created a highly successful multi-channel campaign which met Debenhams’ objectives for increased brand awareness, social engagement and to drive sales for the new product line. Through researching the key customer groups, determining the most successful method of engaging them and devising an overarching creative strategy across all digital channels.” Brandy Gillespie, Online Marketing Manager, Debenhams says: “STEEL immersed themselves in the ‘Call it Spring’ DNA and took a customer focused approach when developing the integrated multi-channel campaign strategy. The creative is strong and inspirational while showcasing the affordability of the product through every channel. We are extremely excited about the success of the ‘Call it Spring’ campaign launch.” Andy Hinder, STEEL’s CEO, says: “As a product category, shoes are particularly difficult to sell online so for the campaign to have driven almost half of the sales online is practically unheard of. It shows retailers how effective the digital mix can be in generating sales and that online is a viable sales channel for all fashion product lines.”     For more information: Alex Burmaster, Meteor Public Relations, T: 020 3544 3570 About STEEL London: STEEL is an integrated digital marketing agency specialising in digital planning and strategy, eCRM, web and mobile development, social media and display creative. STEEL’s mantra is ‘smart digital thinking’ and works from the basis that consumers see brands not channels. Follow on Twitter: @STEEL_London   Tags: Andy Hinder, brand perception, Brandy Gillespie, DADI Awards, Debenhams, Debenhams’ Facebook page, digital planning and strategy, eCRM, increased online sales, London’s ‘Call it Spring’ campaign, raised awareness, Social Media, STEEL London, web and mobile development, ‘Digital Agency Team of the Year Print article via themarketingblog.co.uk

Friday 23 November 2012

SodaStream – ad banned and deemed inappropriate for UK audiences

See on Scoop.it - Fresh Marketing News


Watch the video.SodaStream was yesterday informed by Clearcast - the organisation that pre-approves UK TV advertising and is jointly funded by the UK’s…

See on themarketingblog.co.uk

Wednesday 21 November 2012

An interactive customer experience for Swiss watchmakers TAG Heuer for the Goodwood Festival of Speed.

Platform and TAG Heuer create

covetable application to engage audience

Customers don’t want to be passive observers. They want to be hands-on and interact with your brand. This was exactly the conclusion that leading creative design agency, Platform came to when they were briefed on designing and creating an interactive customer experience for Swiss watchmakers TAG Heuer for the Goodwood Festival of Speed.

Image001

Platform’s challenge was to produce a user interface that reflected the luxury brand, while packaging existing TAG Heuer assets in a way that was appealing to a different audience in a different setting.

Using their extensive experience across 3D and digital, the Platform team designed and built a user interface that worked on multiple levels, but was intuitive to use and easy to update. 

Created as an app that ran on a number of tablets in TAG Heuer’s Pavilion at the Goodwood Festival, guests were invited to connect with TAG Heuer’s brand ambassadors with clips from iconic movies featuring Steve McQueen interwoven with footage from brand ambassador Lewis Hamilton, reflecting the excitement and tension present at the Festival of Speed.  The app also allowed TAG Heuer to showcase its beautiful, high-performance product range including its Speed Collection as well as celebrating Jack Heuer’s 80th Birthday.

Image002

For further information, please contact:

Hayley Lee/Eloise Miller

Platform PR
T: 07771 785152/ 07760 556404

E: hayley.lee@platformgroup.co.uk

Tuesday 20 November 2012

Twitter study says Twitter exposure drives purchases | WebProNews

Twitter Study Says Twitter Exposure Drives Purchases

Twitter has partnered with Compete for another study that shows that exposure on Twitter is good for business. This time, they looked at Twitter’s effect on online shopping by analyzing 7,600 users and their purchasing behavior as it pertains to 700 retailers on Twitter.

Here’s the gist of the study: People who see tweets from retailers are more likely to purchase a product.

Twitter users who see retailer Tweets are more likely to make online purchases. During the timeframe that Compete analyzed, 27% of general internet users bought something from a retail website. Twitter users, however, made purchases at a rate of 33% from the same sites during the same period. When Twitter users were exposed to a Tweet from a retailer, that purchase rate increased to 39%. This represents a lift of 1. 4X and 1.2X, respectively, and is true across a variety of retail categories.

Furthermore, quantity matters:

The more retailer Tweets people see, they more they visit retail sites and make online purchases. As people are exposed to more retailer Tweets, the likelihood that they will visit a retail website and make online purchases grows. Twitter users exposed to Tweets from retailers on 12 or more days were 32% more likely to purchase from those retailers compared to all users exposed to retail Tweets.

Twitter payed for another study back in October than looked at Twitter’s influence on political donations. That study found that simply being a Twitter users increases a person’s likelihood of visiting a campaign donation page. Furthermore, “this likelihood increases when Twitter users are exposed to political Tweets either from political handles they follow, retweets by users they follow, Promoted Product campaigns by a political handle, or searches on political terms. Twitter users exposed to any of these kinds of political Tweets are almost twice as likely (97%) as other Twitter users to visit an online political donation page.”

Like this most recent study, that study is a pretty strong argument for making your tweets have a larger reach through Twitter’s family of promoted products (tweets, accounts, and trends). These studies are obviously beneficial to Twitter’s advertising strategy, but that doesn’t mean that they aren’t true. Exposure can indeed drive a lot of things – purchases being one of them.

You can check out Twitter and Compete’s full report here.

Will 2013 see the end of paper couponing fraud? / Comment from Shopitize | TheMarketingblog

Will 2013 see the end of paper couponing fraud? / Comment from Shopitize

by Will Corry on November 20, 2012 in Apps, Ecommerce, FaceBook, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile Marketing, Mobile/Tablet, Pinterest, Research, Retail, Retail News, Small Business, Social Media, Startups, Twitter

The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year.

Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually 100% fraud-free.

Mobile shopping innovator Shopitize (www.shopitize.com) says the misredemption and malredemption of paper coupons is costing retailers and brands £150 million each year but will become less and less of a problem in the UK as mobile couponing takes hold of the shopping market.

Visit www.shopitize.com

The UK’s £500million voucher and coupon market is vital to both manufacturers and retailers as they struggle to attract customers in these tough economic times. However, although paper couponing is seen as a valuable marketing tool, it is estimated that around 30% of all coupons used are subject to fraud.

The misredemption and malredemption of coupons is a growing social problem. Many shoppers see little wrong in buying invalid goods with coupons, or using out-of-date coupons if they can get away with it. It has also become commonplace to share a discount code with friends, or through social media sites so everyone can cash-in.

However, it is not just the individual who is playing the system, as paper coupon fraud is now big business. Internet sites are full of coupon bundle offers that have been collected wholesale from newspapers and magazines. Photocopying or digital manipulation is also widespread. All of this is causing major rifts between retailers and brands as they argue over who pays the bill.

Andriyanenko explains: “It is extremely difficult to try and come up with a solution that prevents paper couponing being subject to fraud. Attempts have been made, either by training retail staff to be more vigilant or by introducing more sophisticated bar-coding, but ultimately mis/malredemption still takes place which greatly increases the costs for any brand running a campaign.

“What’s clear is there is no desire by any side for the coupon industry to be abandoned, rather a solution needs to be found to protect it. This is one of the main reasons why paper couponing is now being complemented by new digital and mobile solutions. Like everything, couponing has evolved and the transition to mobile couponing is inevitable. Not only does it make the coupon experience simpler and faster for both the consumer and the retailer, but it makes the whole process much safer.

“The most obvious advantage of mobile couponing is there is no paper involved, thus making it free from forgery. Now couponing has become an automated process which gives consumers relevant coupons as a result of their purchase history. Entitlement is key. We can tell exactly who is entitled to a coupon and who is not by verifying their shopping receipts. Therefore, we have the exact numbers of who should be using their m-coupons and who should not. We also have the option for manual verification if we suspect anything untoward is taking place.”

Mobile couponing

“Mobile couponing also does not rely upon the retailer to authorise the coupon, so human error is eliminated. A busy, tired, cashier no longer has to manually verify countless paper coupons at the checkout. Now it is done via our automated ecosystem, not at the check-out, thus preventing queue bottlenecks.

“It is very difficult to say that anything is 100% safe from fraud, but this is certainly what we are aiming for. What we can guarantee is that our mobile couponing service has the capability to dramatically reduce the level of coupon fraud in the UK which in turn will save retailers and manufacturers a substantial amount of money.”

Shopitize’s free mobile couponing app was launched for both android and iPhone earlier this month. It enables big name brands such as Kellogg’s and United Biscuits to send exclusive deals on their products direct to the consumer’s smartphone. Users simply visit any supermarket or shop to buy a featured product, use the app to check the promoted products’ barcodes and snap their paper receipts, the image is automatically uploaded to the mobile ecosystem and once validated, they claim cashback.

The Shopitize’s Android app can be downloaded at: http://j.mp/ShopitizeGP

The Shopitize’s iPhone app can be downloaded at: http://j.mp/ShopitizeiOS

About Shopitize

Shopitize aims to change the way consumers interact with the brands they love. The more consumers join and use the Shopitize mobile couponing ecosystem, the more its mobile shopping platform learns about consumers’ buying habits and the more sophisticated the exclusive deals they’ll receive, saving both time and money for consumers and the brands they love. Visit www.shopitize.com

 

Tags: , , , , , , , , , , , , , , Print article

Monday 19 November 2012

FMCG News : Kellogg’s and United Biscuits trial Shopitize’s unique mobile couponing service | TheMarketingblog

FMCG News : Kellogg’s and United Biscuits trial Shopitize’s unique mobile couponing service

by Will Corry on November 13, 2012 in Apps, BIG Data, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Retail, Retail News, Small Business, Startups, Twitter

Shopitize today announces that Kellogg’s and United Biscuits have become the first brands to sign up and trial its unique brand-to-consumer cashback mobile couponing service.

An exclusive group of 1,000 plus savvy shoppers in Britain will start to receive great deals from Kellogg’s and United Biscuits on the 14th November when the couponing service goes live.

Kellogg’s and United Biscuits exclusive deals for Shopitize users include some of the nation’s favourite products, specifically McVities Jaffa Cakes, Kellogg’s Special K, Crunchy Nut and Coco Pops breakfast cereals, Pringles and Special K Cereal Bars. By taking advantage of these offers through the Shopitize platform, they’ll save up to 50% from standard retail prices.  http://shopitize.com/

TheMarketingblog

According to network giant Cisco, Shopitize is one of Britain’s top 6 innovators. The firm has developed a promotional platform and apps to deliver exclusive deals to registered smartphone users. Once installed, they’ll begin to receive exclusive deals on their phones.

“With a wealth of information at their fingertips, consumers are savvier than ever,” adds Irina Pafomova, Shopitize’s managing director. “They’re also much less likely to be swayed by traditional, in-your-face advertising and commercials.

All users need to do is visit their supermarket and buy the products featured in the Shopitize app. Using the app, they take snaps of their paper shopping receipts, which are then automatically processed and validated by the Shopitize mobile ecosystem. Consumers are rewarded by cashback either by PayPal or cheque.

“Mobile technology is becoming more and more integrated into our everyday lives, and Shopitize is the first mobile couponing system we have seen that operates right across the retail trade,” says Sam Blunt, brand experience and digital controller at Kellogg’s UK.

He adds: “As a leading brand, Kellogg’s aims wherever possible to embrace and support innovation that could enhance the shopper experience and Shopitize has the potential to do just that.”

United Biscuits endorses this vision and is looking to add Shopitize’s digital shopping channel to the mix of its marketing campaigns. According to the manufacturer, the big win the user gets from Shopitize is the fact that the app gets round the challenges associated with redeeming paper coupons in store. With Shopitize, there is no need to scan a mobile barcode at the till, which supermarket tills can struggle to do.

“With a wealth of information at their fingertips, consumers are savvier than ever,” adds Irina Pafomova, Shopitize’s managing director. “They’re also much less likely to be swayed by traditional, in-your-face advertising and commercials.

“Instead, they want to be entertained and engaged by marketers. As more users join and use Shopitize to share their shopping data in privacy, brands will be able to better target the profiles of consumers and offer them highly personal and exclusive offers based on their precise shopping behaviour. This can drastically improve the efficiency of their promotional spends.

Shopitize’s offering to consumers is easy, highly rewarding and a fun way to shop for everyday items. These three things define a positive shopping experience for consumers in today’s market and are set to drive the adoption of the app by users.

Shopitize is dedicated to becoming a leading player in mass personalisation of promotional offers that are individually tailored to shopping behaviour, lifestyle and real-time context of consumers.

In doing so, Shopitize puts the consumer in the centre of the buying circle and gives brands the tools to join each consumer’s circle of trusted brands.  In turn, consumers are able to monetise their loyalties, while brands optimise their marketing spend, resulting in savings for both.

Apps

From 14th November, Shopitize’s Android app can be downloaded at:

http://j.mp/ShopitizeGP

From 14th November, Shopitize’s iPhone app can be downloaded at:

http://j.mp/ShopitizeiOS

http://shopitize.com/

Tags: , , , , , , , , , , , , , , , , , Print article

Sunday 18 November 2012

FMCG Research / “Grocery shopping and the Internet go together like bread and butter for three-quarters of Brits” | TheMarketingblog

FMCG Research / “Grocery shopping and the Internet go together like bread and butter for three-quarters of Brits”

by Will Corry on November 18, 2012 in Apps, Apps & Software, BIG Data, FaceBook, Google, iPhone, Lead story, Mobile, Mobile Marketing, Pinterest, Regional, Research, Retail, Twitter, Websites

Nielsen UK head of retailer insight Mike Watkins: “Grocery shopping and the Internet go together like bread and butter for three-quarters of Brits.

It shows just how aware supermarkets and brands need to be about how it impacts their bottom line – not just in what products people buy, but the prices they pay and where they get them from.Three-quarters of UK consumers use the Internet for grocery shopping

  • Groceries are the third most popular category bought online, after travel and books
  • Almost half of all UK consumers look for grocery shopping deals online

Three-quarters (74 percent) of UK consumers use the Internet for household grocery shopping activity according to a study released today from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

The 2012 Nielsen Global Survey of Digital’s Influence on Grocery Shopping surveyed more than 28,000 Internet consumers in 56 countries. In the UK, it reveals that saving money is a major factor why consumers go online for grocery shopping – almost half (48 percent) look for deals, 30 percent go to coupon websites and 25 percent compare prices. Among those looking for grocery coupons, more than a quarter (26 percent) do so on a daily basis.

Britons are more likely to use the Internet for saving money on groceries than Europeans as a whole; 43 percent of Europeans look for deals online, whilst 22 percent look for coupons.

Popularity of buying groceries online

More than a quarter (27 percent) of online Britons intend to buy food and drink products online in the coming months – making groceries the third most popular category in the UK behind travel bookings (30 percent) and books, newspapers and magazines (28 percent). Two years ago, groceries were the seventh most popular category. Even today across Europe, groceries are still only the twelfth most popular category.

Grocery shopping research and time

Almost half (47 percent) of Britons online use the Internet for grocery research, such as checking a price or reading a consumer review. Among this group, one in five (21 percent) does this every day.

Nielsen UK head of retailer insight Mike Watkins: “Grocery shopping and the Internet go together like bread and butter for three-quarters of Brits. It shows just how aware supermarkets and brands need to be about how it impacts their bottom line – not just in what products people buy, but the prices they pay and where they get them from.

“One in every 10 Brits online uses the web for grocery shopping research every day, while eight percent visit a coupon site daily for grocery deals. The growth in smartphones and apps makes this easier than ever. Retailers cannot ignore trends such as that.”

Nearly half (46%) of UK consumers who buy or research grocery shopping online say the Internet now accounts for at least one-quarter of their total online and offline grocery activity time; 27 percent say online now accounts for at least half their total grocery activity time.

What’s impacting grocery buying?

Over the last year, the rise in food prices has been the biggest factor determining what grocery brands and products Britons have purchased. This is followed by increased transportation costs (27 percent), health reasons and retailer loyalty programmes (both 21 percent). The availability of self-service checkouts has had a major impact on the grocery choices of 18 percent of Britons online.

Watkins continues: “Three of the four biggest factors impacting what people have bought over the last year relate to cost, which reinforces the price sensitivity of Britons when it comes to grocery shopping. So, while much has been made about fitness and well being in this, an Olympic year, British shoppers are as likely to make purchase decisions based on retailer loyalty programmes and the use of coupons and vouchers – available online or via their smartphones – as they are on what’s best for their health.”

Tags: , , , , , , , , , , Print article

Friday 16 November 2012

The 'Keeping Britain Cheery' push targets 35+ ABC1 viewers in the UK

Image001

Gold takes to the road with ‘Keeping Britain Cheery’ campaign

Gold, part of UKTV’s network of award-winning channels, is launching its biggest experiential campaign for 2012 with a three month roadshow that rolls out today through INITIALS Marketing.

The ‘Keeping Britain Cheery’ push targets 35+ ABC1 viewers in the UK with the aim of increasing engagement with the channel and promoting Gold’s winter schedule.

The national tour kicks off at The Bullring in Birmingham with an environment offering shoppers the chance to relax with a cup of tea in front of a TV to watch short clips from key shows airing on Gold throughout November to January. The fixture, which takes the form of a giant woolly jumper tea shop, will contain a themed seating area which will vary from month to month.  The area will be themed on brand new Gold commissions Bring Me Morecambe and Wise (in November) and Yes, Prime Minister (in January), while in December it will be based on Gold’s well-loved 25 Days of Christmas campaign, where the channel features a classic festive special each day in the lead up to Christmas.

Brand ambassadors will be giving away Gold branded knitted phone cosies to consumers. To claim their free gift, consumers have to text the word ‘Gold’ to the campaign shortcode, tweet #GoldWinterWarmers or visit facebook.com/GoldTVChannel and submit their contact details. In doing so, consumers will automatically be entered in to a free prize draw promotion for the chance to win one of 250 exclusive knitted jumpers, available in three programme related designs. Leaflets in the shape of woolly jumpers will also be distributed promoting Gold’s winter schedule and the competition.

Hik Sasaki, senior marketing manager for Gold, said: “Many consumers think of Gold as a repeats channel as its current association is with older content. But in fact, Gold is now creating more of its own exclusive shows than ever before.

“This winter Gold is bringing back some of Britain’s best classic comedies combined with a selection of exciting new commissions, so raising awareness for the shows is essential. Following our recent activity at London Victoria Station to promote Five Go To Rehab, we wanted something that would provide just as much intrigue and an experience to remember. INITIALS’ has delivered this in ‘Keeping Britain Cheery’ with creative and an experience that combines home comforts with nostalgia of the programmes they will remember having watched Christmas’ gone by.”

Chris Wareham, head of experiential at INITIALS, added: “The focus of this campaign was all about creating a talking point and experience that would engage new and lapsed fans of Gold, while promoting the great new shows airing this winter. By creating a stand that offers a resting place similar to their own living rooms, we hope to remind consumers of the laughs and good times they previously have and still can enjoy with Gold. Promotions and giveaways like the knitted phone cosies provide instant gratification and serve as a continued reminder of the brand when the consumer is at home or on the move.”

The activity follows multi-channel activity last month to promote the launch of Comic Strip Presents’ latest offering, Five Go To Rehab. Activity included viral footage filmed in London’s Victoria Station.  Members of a brass band, painted to blend inanimately into the front cover of the book, sat within the structure. As unsuspecting commuters passed-by, the band would begin to play their instruments before returning to their original poses. The surprised reactions of passersby were recorded and used to form the viral film which is accompanied by The Champs track, Tequila.

The roadshow will visit six shopping centres nationwide, including: Cabot Circus, Westfield London, The Bullring, Meadow Hall, The Trafford Centre and Westfield Derby.

Monday 12 November 2012

Pizza Hut, Sendible & The Marketing Blog, 70″ Full-HD Giant iTab, Mark Pigou , Internet Retailing,

Image001

What’s the latest on EdgeRank, Facebook Open Graph initiatives, Sponsored Stories and social plugins? | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Rutland Partners has acquired the restaurant segment of Pizza Hut’s business in the UK | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Effective Social Media Management techniques – A joint Webinar from Sendible & The Marketing Blog – Wednesday, November 14 | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Six more bosses in firing line | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Anatomy of an Email Blast | The OpenMoves Blog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Image002

Up to six senior BBC staff members could be jettisoned by former Pepsico marketing boss Tim Davie | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Success / A 70″ Full-HD Giant iTab delivered to BBC studios in Washington DC | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Image003

Mark Pigou talks Internet Retailing, Social Media and Digital Signage, DOOH & Digital Place Based Media | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

Pizza Hut, Sendible & The Marketing Blog, 70″ Full-HD Giant iTab, Mark Pigou , Internet Retailing,

Image001

What’s the latest on EdgeRank, Facebook Open Graph initiatives, Sponsored Stories and social plugins? | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Rutland Partners has acquired the restaurant segment of Pizza Hut’s business in the UK | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Effective Social Media Management techniques – A joint Webinar from Sendible & The Marketing Blog – Wednesday, November 14 | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Six more bosses in firing line | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Anatomy of an Email Blast | The OpenMoves Blog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Image002

Up to six senior BBC staff members could be jettisoned by former Pepsico marketing boss Tim Davie | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Success / A 70″ Full-HD Giant iTab delivered to BBC studios in Washington DC | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

 

Image003

Mark Pigou talks Internet Retailing, Social Media and Digital Signage, DOOH & Digital Place Based Media | TheMarketingblog

 

Started by Will Corry, Brand Journalism and Content Curation

 

Sunday 11 November 2012

More about Internet Retailing, Social Media and Digital Signage, DOOH & Digital Place Based Media/ Mark Pigou

Image001

This is one of my occasional updates to theMarketingblog aimed at keeping your readers informed about the various events and media we are producing that may be of interest to them in the fields of Internet Retailing, Social Media and Digital Signage, DOOH & Digital Place Based Media. 

Internet Retailing Magazine & Events - www.internetretailing.net

The 3rd Internet Retailing Expo takes place March 20-21 2013 at the NEC UK. The largest trade show in the UK for online & multichannel retailers you can register to visit or request a brochure at www.internetretailingexpo.com

 

There is a call for papers going out this week for 6 new conferences at the show and we have introduced a whole new content area for 2013 – IRIS or Internet Retailing In Store. For details email info@internetretailing.net

 

eSellermedia.com is our new “How to” website for SME’s seeking help with building their digital business. Let me know what you think at www.esellermedia.com

Digital Signage, DOOH  & Digital place based media

The dates for Screenmedia expo 2013 are May 22-23 in London. If you would like a 2013 information pack then email info@screenevents.co.uk

Mark Pigou

UK +44-(0)7970579288

USA +1-917-261-4795

skype; mpigou

Events & Media www.screenevents.co.uk